Author : Robert B. Cialdini
Publisher : Pearson Education Limited
Total Pages : 272
Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to anothers request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
Download Influence Pearson New International Edition Science and Practice Here
Get Influence Pearson New International Edition Science and Practice PDF Here
Download Influence Pearson New International Edition Science and Practice PDF
Download Influence Pearson New International Edition Science and Practice Books
Get This Influence Pearson New International Edition Science and Practice Book Free
Download Influence Pearson New International Edition Science and Practice Books PDF
Get this Influence Pearson New International Edition Science and Practice PDF Download Free
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